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Yesterday’s fast fashion can’t compete with today’s speed: Forever 21 files for bankruptcy

Forever 21 helped invent the fast fashion playbook—turning catwalk looks into cheap mall trends at breakneck speed. Now it's filing for bankruptcy. But its fall isn’t a victory for sustainability. It simply couldn’t keep up with today’s ultra-fast fashion juggernauts like Shein and Temu. These new giants move faster, sell cheaper, and rake in billions—all while operating supply chains laced with labor rights abuses. Another one bites the dust?

| Wednesday April 2, 2025
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